Stories to Inspire Action



We tell strong stories by real people to inspire action for change towards a more sustainable world.


Bliss of the Unknown

Ski Touring in Swedish Lapland and Beyond

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Our process

Research, Research, Research

First things first. We tell stories about topics we master. Everything worth having comes at a cost and finding the right approach and take on a subject comes from thorough research. That's the fundament for every story and there are no short cuts to this. We read, we listen and we watch. And we listen again.

Craft Narrative

From there on we start building the narrative. What's the story here? If a story pulls you in or not has nothing to do with chance. We have the process, experience and skills to repeatedly find who is the right character and how to make out the adequate plot points that will pull your audience in.

Cinematic Images

Then, and not until then, comes the creating of the imagery to tell that story. We try to keep equipment to a minimum, not to let the technique stand in the way of human relations. But we're tough on compromising quality so what we use is best of the trade, 4K cinema cameras from Canon (C300 mk II) and even drones when called for.

Requiem for the Last River

why renewable is not per se sustainable

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Inspire Action for Change

Awareness is good. Action is better. We have an environmental crisis at our hands. Everyone knows this, but few act on it. We believe that we all can lead the way by changing the way we live and consume. In our everyday lives and in every decision we make, as individuals and as companies. And rather today than tomorrow. We must realise and live with the fact that WE are the people we have been waiting for. Us, not they. And all of us. Nobody else will do the necessary change for us. Cinematic storytelling is a powerful tool to empower people and to inspire that change.

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We Believe in a Sustainable World

We believe in the possible. We believe in and we do not compromise with honesty. We believe that true stories told by real people make the most impact. Thus we have specialized in topics related to a sustainable living on this planet. We are open to collaborations with anyone that shares our believe in a sustainable living and on projects that moves us towards that goal. We believe in doing rather than talking - give us a call and let's get started!
Sweet Earth pledges 1% of its sales to environmental protection and is a proud member of the 1% For The Planet.

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Sweet Earth is a small production company run by filmmaker and journalist Johan Granstrand. I have ten years of international experience as a photojournalist and writer prior to now working primarily with filmmaking. I have had a number of solo exhibitions and have published a couple of photo and reportage books and numerous articles and feature stories from the Balkans, the Middle East, Central Asia and Eastern Europe for various European magazines and newspapers. Coming from this background, I know how to thoroughly research your topic to find a strong story, the adequate character to carry it, how to visually transform it and how to craft a strong narrative to inspire action. A setup normally found in a much larger crew, but with the advantages of a smaller footprint and greater production bang for the buck.

Each year Sweet Earth organises a winter film festival in Skellefteå, in Northern Sweden, screening local and international films on a movie screen made out of the purest snow - The subarctic cinema.

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Johan Granstrand is a photojournalist, filmmaker, editor and writer. He has published four books, of which three are available in online versions here.

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Reach out to us today!

Let's talk about that project you have in mind right now! 

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